New signage coming to Sugar Hill makes it the first city outside the perimeter and the second city in the state to boast the new technology. 

The Soofa signs are solar-powered and feature an electronic display. In the first phase of installation, three of the signs will be placed in the city’s downtown district and will display small business offerings, local events, community surveys, and city updates.

“Sugar Hill is excited to be bringing this state-of-the-art technology to our city,” Mayor Steve Edwards said. “The Soofa signs will provide us the ease and flexibility needed to communicate with our constituents effectively, whether it’s alerting them about public health guidelines or inviting them to take part in our citywide events. We’re excited to deploy Soofa’s technology to keep Sugar Hill residents in touch with one another and with the city even as we remain physically separated.”

The signs will offer local businesses the opportunity to communicate hyper-local messages to people walking by the signs by sharing seasonal deals, adjusted hours of operation, special offerings and more.

“We can’t wait to begin our partnership with Soofa to provide Sugar Hill citizens with relevant, timely information about what’s going on in their city,” said Mercy Montgomery, economic development director for the city of Sugar Hill. “It’s our mission to keep our community engaged and connected to one another even while we’re physically separated, and the Soofa signs will help us communicate upcoming events, activities and city information that all Sugar Hill residents can enjoy.”

— Staff Reports 

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Deanna Allen has served as editor of the North Gwinnett Voice since June 2021. Effective communication and creative design are her passions.

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